JustDrinkingWater
justdrinkingwater.com is the official website of Aquapax. The visual style is very consistent with the packaging. Focusing on blue to associate it with water, and using the same graphics (illustration of a tree and birds).
There is a vast amount of information on the site about Aquapax, the business behind it, where you can buy it. Here are some small sections that I found interesting/relevant.
Our Vision for Aquapax Pure Natural Mineral Water
To satisfy people’s needs for environmentally aware, unpretentious, truly pure, portable water.
Our Mission – (you have to have a mission!)
To develop a sustainable business with a minimal carbon footprint, packaging, marketing and selling portable clean pure drinking water. To share our company profits Justly, to create positive change for people who are least able to help themselves.
Join The Revolution
Aquapax is all about making a positive change to the way we consume portable water. A responsible package and a carbon balanced footprint makes ecological sense. You can also re-use and recycle your empty Aquapax carton after you’ve finished drinking from it. For more information about Aquapax why not read our founder’s blog or to join our revolution follow us on Twitter and Facebook.
Every page serves to reinforce the environmental messages associated with Aquapax. He is very much posing this as a 'revolution', explicitly so in the last paragraph.
Videos
The website has several Aquapax ads on a video page embedded from Youtube to spread viral awareness of the product. None of them really feel like virals though, they all inevitably act as an advertisement for the product.