In my previous post I looked at the Squapax website and mentioned a videos page where people had made aquapax virals before. I will post some examples here and analyse a few of them to see what they did right and what I think they did wrong.
The Reign of Plastic is Over
This video has a good, humorous idea. The man being bombarded by bottles isn't too out of place with a lot of YouTube virals. The pacing, however, is too slow. The idea doesn't get started for a while and while it is trying to establish a scene... that isn't something virals do. It's not snappy enough to get attention immediately. It is very well shot and mostly well executed but by the end becomes a regular advertisement.
Aquapax Eco friendly Advert
As the name says, this is a straight up advertisement. It contains impressive and visually splendid imagery but is not very compelling and certainly not something that would be shared by people.
Aquapax Viral - Ultimate Throwing
This is one of my favourite videos for Aquapax. The content is simple. Throwing bottles in a bin. It is consistent with the message and the way it is shot is impressive. It is of course fake but not obviously slow, except for how unbelievably good at throwing the people in the video are. It has a good hook. The pacing could be better, but it has 2 fundamental problems. The first being the name. Naming it a viral highlights it as such and might put people off because it's trying too hard. The other problem is at the end it becomes at bad advertisement. The aquapax angle feels shoehorned in and ruins the viral element.
Guy gets hit by car FAIL
This one is shot in an overly amateurish style to make the payoff at the end more convincing. It is let down by feeling overly fake, but has viral elements. The problem is that it doesn't paint Aquapax in a great light. Getting hit by a car is not pleasant.
She likes it on the rocks
This video benefits from being short, and the pay off at the end is good but the build up is too long and overly repetitive. The camera is too far away to get a clear picture of what is going on. She is drinking, but you cannot identify what from that distance.
Cassius - I Love You So (Blue Man Droplet Remix)
This idea works really well. A lot of virals revolve around song performances. The aquapax angle is too shoehorned in. The idea of the video being blue like Aquapax is good but it doesn't work with the awkward product placement.
120fps water stamp
This video could be 1/4 of it's length but it has a good idea. Watching water explode at 120fps is impressive, even though it isn't particularly well shot.
Chatroulette Funny Blue Man - Droplet
This video works very well. It is humorous, unique, entertaining and varied. It shows interaction with people which is always exiting. The only real problem is lack of integration with Aquapax.
Flaming Felsenquelle
This is funny, awkward and entertaining. There is little to do with Aquapax, but it creates intrigue and isn't very long. It is to redirect you to something more, which is a good form of campaigning.
Friends dad caught cross-dressing!
This idea, though slightly shameful and embarrassing captures what most of todays virals do best. The product is only lightly integrated and has a humorous payoff, likely to be shared around.
*NEW* Westwood - *EXCLUSIVE* Ludacris Rap Parody - What's Your Fantasy
This is my favourite of the aquapax videos. It works on a lot of viral levels. It is a parody, it's a music remix, it's not very long and it is funny. Aquapax is subtly integrated in a very good way that keeps it viral.