Scion
Monster Media created a window installation for Scion, an automotive company, displayed in New York and Chicago. The interaction seems very simple and aimless. There are photos of cars from different angles places in bubbles, with a couple of bubbles across the screen. Passers by can stand in front of the window and swat away the bubbles and they move very fast and fly around the screen. Despite not really doing anything for the company or product the public engage with the installation in the video, and shows that it doesn't have to be deeply involved with the product or trying to sell anything.
Verizon
In this ad for Verizon the interactivity is a little more involved. A phone is in the centre of the screen and has some controls on it. There are robot arms on the side that are controlled by touching the controls on the screen. There is also a game aspect to the interactivity. The user has to use the robot arms to catch falling phones and place them at the bottom of the screen. it doesn't seem like there is a high level of fidelity of control in the movement but enough to feel engaging. Making a game of the interactivity also makes it more engaging, but is very involved and might put off casual passers by more than something simple and passive.
Apple
In this Apple installation from Berlin there are a series of thin vertical screens with static images of people. When somebody walks past the screens they animate and the video of the person starts dancing and stops when they are out of range. This seems to be a casual but fun installation. There is very little engagement but being able to control motion with motion is a simple and fun idea. The people dancing are iconic, and heavily associated with Apple so the installation itself.
Tokyo
This installation is floor based, and as people walk over the project various effects happen depending on what is on the screen at the time. Mainly the interactive effect is objects moving away and responding to people's feet as they walk over it.
Sony
This was an installation again by Monster media for Sony. On the side of the building there are many screens and on the screen there's a string of colourful objects as well as photographs of a laptop, the product they are selling. As people walk past the screens the objects enlarge so part of the line grows and it shrinks again when they are no longer in front of it and so as someone walks past it grows with them and shrinks behind them back to the regular size.