Osaka 2007
In Osaka Nike has touch screen installations outside the stores where people could walk by and interact with 2 60'' screens full of images of Nike shoes, essentially functioning as an interactive catalogue. The user is able to navigate between shoes and bring up information about them. This doesn't show much artistic creativity but it has a very specific purpose as a catalogue.
Magic Book
This is a similar concept to the Osaka installation, an interactive catalogue. This time they have done something slightly more abstract where they are using motion sensing to allow the user to flick through pages as if the catalogue were print based, and instead of just images of shoes with text each page is a creative magazine style page as it would appear in print. Light on the interaction but much more engaging because the turning page effect is very effective.
Run on Air
This was a shop window installation like the first example, only it is much more abstract in it's interaction. Motion based, as people walk past the image (of nike shoes) is masked by a red shape with the nike logo tick that follows the user. In the example it shows people walking past and not paying attention but the tick still follows them across the screen left to right or right to left. But it also supports more specific interaction, when people stopped and moved their arms around and it would follow the users hand. It could be used as a navigation tool but mainly people seemed to be interested in interacting with the image and having an effect of the movement.
Custom Dunk
In Seoul, South Korea Nike had an installation to celebrate their very popular 'Dunk' series in the country. The main attraction seems to be a large screen showing a shoe that was a live demo linked to small touch screens where people could customise the look of their dunk shoes by changing the colour on different parts. It creates a personal engagement with the product and gets you personally invested and involved. Not only that but you are creating something that appeals to you.
These have given me some ideas for how I could relate the product to interaction.